Mathew Pike the editor of Buckets & Spades said: “If the quality is there I have no problems paying a higher price” he is always placing the quality of the garment above everything else. In society there is a negative stigma when it comes to spending a lot of money on basic pieces of clothing, is it truly worth paying £150 for a plain t-shirt?
Designer brands can cost anything from £60 to £250 for a plain black t-shirt. For this price you could buy 100 t-shirts from Primark. This poses the question are designer pieces worth the price? How can they justify such a price tag?
Is it the quality of the garment? Designers such as Rick Owens use cotton blends that have either silk or viscose woven in, while Fear of God use a Japanese cotton for a lot of their pieces. Lucas Lee Tyson a popular fashion blogger said that the noticeable quality difference justifies the price: “the quality is definitely noticeable to myself and those around me”.
The quality of these pieces help extend their life span as they will hold up for a lot more years even when worn and washed regularly. Harrison Gering a popular fashion blogger, says it is this extended life time that justifies the investment. He said: “if I spend $15 on a shirt that loses its shape/color after a few washes I’ll have to buy another one in say 3 months”.
However it is not just the materials used that drive up the price. A lot of innovation is put into these articles of clothing designers put their own twists on the classic plain t-shirt, hoodie and shirt. This can take form in a boxy fitting t-shirt, a cut and sew flannel or an elongated hoodie. People buy into these designers because they become fans of the designers they appreciate the work put into the clothes that give the clothes a subtle difference. It is these minor design features that appeal to people. James Marriot a popular fashion blogger said: “these simple pieces have features that make them stand out above and beyond the likes of HM, Uniqlo etc.”
Jerry Lorenzo, the creator of the brand Fear of God, said in a GQ interview: “We created an entirely new silhouette, which comes with a lot of costs”. It is this extended design process and the risk designers take that can inflate the price as the process is a lot more expensive and time consuming compared to releasing a regular plain t-shirt.
It is this innovative design these brands create, that cheaper brands such as H&M and Uniqlo mimic on their clothing to make them more current. You can find things such as slits in the side of tops, dropped shoulders and oversized fits all made popular by designers such as Haider Ackerman in your local H&M stores.
This again poses the question why are people spending so much when they can get similar designs for so much cheaper. People buying these designer clothes view them as an investment, popular Youtuber T Blake covers this in one of his videos when he discusses the brand John Elliot. He said: “a piece of clothing were you can wear it a couple times and still sell it afterwards”. These clothes retain their value, you can buy a John Elliot t-shirt for £150 wear it for two years then still be able to sell it for around £100.
Most designer brands retain a lot of their value some even rise in price as they stop being produced and become a rare collectors’ item. This is why people view buying a £150 t-shirt as an investment, you get a quality garment that if need be can be sold for most of its base value.
It all comes down to whether you have the funds available to spend this much money on basic pieces of clothing. The fashion community believes they justify the price tag, if you have the money you definitely will not regret buying high fashion pieces.