After having spent the last two years studying in Huddersfield, I have defiantly had more than enough time to find some great clothing shops that differ from your regular high street stores.
For such a small town Huddersfield is definitely not lacking great shops. If you keep your eyes peeled you are sure to find some of the best shops for streetwear in the country.
Skating culture is relatively big in Huddersfield, meaning you do not have to look too hard to find some of the hottest brands like Supreme and Palace. Walk round the town centre and within minutes you will see some of the hottest pieces in fashion.
When in town the first shop you have to visit is A Shop Called Wood located in Westgate, it was established in 2004 and has been gaining popularity on the underground for the last 12 years.
It is a fantastic shop for basic pieces, you can find all your staple brands here, as well as some new ones you have never heard of that you will instantly fall in love with.
You will find the classic brands like Reigning Champ, Stussy, Cheap Monday, Adidas, Nike and Jordan as well as smaller less known brands like Iuter, Ylati, Brixtol and Milkcrate. Taran Rayt the store Director said “When I look for brands I look for exclusivity and price, but most importantly it has to fit the shop”.
A Shop Called Wood has always had a close relationship with their customers, you will always be able to have a chat and get advice from whoever is working at the time. Taran Rayt also said “I think customer interaction is a major play, if you don’t talk you don’t sell”.
The second store you must visit if in Huddersfield is right around the corner from A Shop Called Wood, it is the Endemic Skate Store located on Station St.
Endemic is an independently owned skate shop that was established in 2006, here you will find all you classic skating brands that have gained mass popularity such as Palace, Vans and Independent.
Alongside the main brands they carry you will also find their own clothing brand Endemic and some smaller lesser known brands, one thing is for sure; this shop carries some of the best design I have seen in a while.
Something Endemic does right is having a hefty amount of stock for brands like Palace that always sell out online, but you do not have to worry as Endemic always carries a surplus of the latest season.
The last store you have to visit when in Huddersfield is SOI77 this small boutique can be found in the Imperial Arcade, SOI77 was opened in 2005 and has been a staple in Huddersfield’s underground fashion scene ever since.
SOI77 really is just a well-rounded store, the shop is the smallest out of the three however you will still undoubtedly find some great pieces there.
While being a small store it manages to pack a hell of a lot variety so rest assured if you visit there will be plenty to see.
Hopefully this list has given people unfamiliar with Huddersfield a reason to visit as the small town has plenty to offer and many more hidden gems waiting to be found.